Manager, Product Marketing

Job description

Job Reference: 9302

If you love building and supporting information technology solutions that make businesses successful, then we have news for you: we’re seeking a Product Marketing Manager who is ready to make an impact for one of our clients in Greenwood Village, CO (You can be remote, though!). 

Here’s the thing – IT solutions help businesses thrive, but they would be worthless without properly functioning technology solutions. Our client relies completely on roles like this to maintain world-class business operations. If you can ensure a company’s technology powered operations are reliable, then this position is right for you.

The ideal candidate will be at the center of marketing strategy development and execution for technology products owned by our client, manages or partners with. In-depth understanding of data services and products, as well as geospatial technologies is required. A creative and quantitative thinker who can present our client's technology products in a way that strengthens the brand’s value and relevancy measured by strong awareness, adoption, sales, etc. is going to make for a great candidate. 

HOW YOU WILL MAKE AN IMPACT:

• Study company technology products and services and translate technical details into user benefits for consumer and B2B audiences with clear and exciting marketing materials – video, print, online, email, etc.


• Support product marketing strategies for awareness, conversion and retention (pricing, advertising, product launch, adoption, post launch marketing, testimonials/reviews, etc.).


• Collaborate with marketing, product, training, IT, sales and communications teams to craft compelling messages and campaigns across all marketing channels.


• Support persona development and aligning marketing as needed to these customers.


• Test marketing product features, releases and ad copy for continued improvement.


• Follow and analyze market trends to properly position RE/MAX technology products and services.


• Focus on goals and KPIs to execute quickly without sacrificing attention to detail.

EXPERIENCE NEEDED TO BE SUCCESSFUL IN THIS ROLE

• Ability to plan and execute online and social advertising that supports the overall strategy.


• Desire to continuously improve performance through testing and analysis.


• Real Estate and/or Franchising experience preferred, but not required.


• Proficient project management – experience with CICD methodologies is a plus, but not required.


• B2C and B2B marketing experience.


• Strong sense of ownership and urgency to take projects from concept to implementation.


• Intermediate CRM experience with a love for technology.


• Strong copywriting and editing skills.

Qualifications

• 3+ years of proven experience in product marketing for a technology company


• BS/BA degree in marketing, advertising, communications, or equivalent

ABOUT BRIDGEVIEW IT

Do you remember when the first YouTube video was uploaded in 2005? We don’t, because we were too busy creating the best technology placement firm in the country. Back then, we saw how extreme the demand was for technologists. Companies needed help finding them, and technologists needed help sifting through the noise. That’s our specialty.

You have a valuable set of skills, and it’s our job to make sure you get connected with the roles, companies, and career paths that help you realize your full potential. We don’t just forward you random job descriptions; we build a real relationship to get you wherever it is you want to go. We might be based in Denver, clearly the best city on earth, but we are connected to opportunities across America that will both challenge and fulfill you. Let’s do this. Apply for the above role, or sign up for job alerts at https://bridgeviewit.com/jobalerts.